Web design · Mallorca · Hotel
A hotel website that drives direct bookings.
Booking.com takes 15 to 18 percent per booking — at a boutique hotel with EUR 200,000 annual revenue that's quickly EUR 30,000 a year. Your own website with booking widget plus concierge bot brings those bookings back to you. Trilingual DE/EN/ES, built locally on Mallorca.
Live demo
This is what your hotel website could look like.
Meet CAN SERENA, our showcase for boutique-hotel web design on Mallorca. Parallax hero with real island light, multilingual room stories, AI concierge answering guest questions 24/7, Schema.org LodgingBusiness, AI-ready for ChatGPT and Perplexity. Click in, opens in a new tab.
What we build
Hotel web design is not a restaurant refresh plus a room list.
Hotels sell an experience across multiple nights. Guests research weeks ahead, compare Booking.com with your website, let themselves be convinced by atmosphere images and book direct when the booking flow convinces. We build the website on that reality: atmosphere hero with real light instead of stock photo, booking widget prominent and sticky, every room as a curated story instead of a table list, experiences section (spa, wine tour, hiking), trilingual DE/EN/ES (often also FR for Tramuntana clientele), Schema.org LodgingBusiness plus HotelRoom markup so Google Maps and ChatGPT know your house with rooms, reviews, highlights.
Three levers
COMMISSION LEVER
Direct bookings instead of 15-18 percent to Booking.com
Booking.com charges 15 percent standard commission plus 2-3 percent for Preferred Partners. At 70 percent OTA share and EUR 200,000 revenue, that's EUR 21,000 to 25,500 leaving your house every year for Booking. Your own website with prominent booking widget plus direct-booking incentives (late checkout, breakfast, welcome wine) brings those bookings back. Rate-parity compliant — no price discounts, but added-value extras.
OWN GUEST DATA
Whoever books with you belongs to you, not Booking.com
Booking.com does not pass guest contact data to you. Whoever books 70 percent via OTA has handed 70 percent of their guest list to Booking. No email list for pre-stay communication, no repeat-booking incentive, no direct relationship. With your own website, you know your guest: can send newsletters, birthday emails, returning-guest discounts.
CONCIERGE 24/7
The bot answers guest questions in four languages — even at night
British guest asks at 10 pm whether early check-in is possible and which restaurant nearby is recommended. Bot answers immediately in English with three concrete recommendations plus spa availability. French family asks about wedding setup, bot hands the request to you with all details. Reception doesn't need to be 24/7, but the questions get answered — before the guest bounces back to Booking.com.
How we work
Four phases, clear handovers.
Each phase has a clear output and you opt out if it doesn't fit. For PMS integration (Mews, Cloudbeds, Smoobu) we plan it in phase 2 as optional add-on.
1. Atmosphere and rooms
We get your room descriptions, your best photos, your story. If photos aren't enough, we organise the photographer on the island. Every room becomes its own story — no table, but a curated experience with light, view, character.
2. Booking flow
Own booking widget direct on the site (Cloudbeds, Smoobu, Lodgify or comparable). For more than three OTA channels we recommend a channel manager — we set up the right kit. Plus optional WhatsApp bot for special requests, group inquiries and wedding bookings.
3. Concierge and visibility
AI concierge bot trained on your house — knows rooms, spa, restaurants nearby, hiking routes, island tips. Plus Schema.org LodgingBusiness, llms.txt, Google Business Profile up to date. So ChatGPT and Perplexity recommend your house when someone asks — boutique hotel Tramuntana, finca with pool Pollensa, quiet city hotel Palma.
4. Pre-stay and review loop
Three days before arrival the system automatically sends WhatsApp or email with check-in info, route, restaurant recommendation for arrival evening, transfer option. After check-out the review reminder follows with direct link to Google or Tripadvisor. Both automatic, GDPR-compliant.
What the website does for you
Concrete scenarios.
British family books direct instead of via Booking.com
Family from London plans a Mallorca week and compares two boutique hotels. On your website they see atmosphere photos, read room stories, ask the bot if a cot is available. Bot answers immediately in English. Direct-booking incentive late checkout plus breakfast included. Family books direct — you save 17 percent commission plus you have their contact data for next year.
Concierge request on Sunday evening
German couple asks at 11 pm whether spa is available tomorrow morning and which restaurant for dinner is recommended. Bot knows your spa times and three matching restaurants nearby including reservation link. Couple gets immediate answer, you didn't have to pick up the phone. Next morning you find the conversation in your backend.
Pre-stay email 3 days before arrival
System sends a message in the language of the booking automatically. Check-in time, route with map link, weather forecast, restaurant recommendation for arrival evening, question whether airport transfer is wanted. Reduces reception calls and measurably increases guest satisfaction.
ChatGPT recommends you for 'finca with pool Pollensa'
Traveller plans a Mallorca summer and asks ChatGPT for small hotels with pool in Pollensa. Our Schema.org markup plus llms.txt makes sure your house with description, room types, reviews and direct-booking link appears in the answer. Plus direct jump to the booking page without detour via Booking.com.
Personal PDF guest guide after booking
After booking confirmation the system creates a personalised PDF guide for the stay: restaurants open this week, hikes matched to fitness level and weather, markets on Tuesday and Saturday, island day-trip suggestions. Guest downloads the guide, arrives more relaxed, has fewer reception questions.
Review reminder 24 hours after check-out
Automatic email in the language of the booking with personal thanks and direct link to Google or Tripadvisor. Timing 24 hours after check-out — guest is still in the positive memory. GDPR-compliant, opt-out safe. Review volume grows measurably, which in turn brings new direct bookings.
Common questions
In simple terms.
Three tiers. Starter from EUR 2,500 one-time or EUR 199 per month: trilingual website with room stories, booking widget integration, mobile-first, Schema.org LodgingBusiness, Google Maps. Professional from EUR 3,500 one-time or EUR 299 per month: plus AI concierge bot in 4 languages, pre-stay communication, automatic review reminder, PDF guest guide. Individual by arrangement if you want PMS integration (Mews/Cloudbeds/Smoobu), multi-property setup or complex channel management. First call is free.
Detail reference
CAN SERENA — boutique hotel demo
Tech stack, concierge widget, parallax hero, trilingual room stories. On the reference page.
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