Website · Mallorca · Real Estate
An agent website that belongs to you, not Idealista.
Three portal subscriptions quickly run over EUR 500 per month — and the lead still ends up on the platform. Your own website with multi-language and lead-qualification bot separates tire-kickers from serious buyers before you pick up the phone. Built locally on Mallorca.
Live demo
This is what your real estate website could look like.
Meet CALA Property, our showcase for holiday rental and real estate web design on Mallorca. Real property gallery, built-in AI chat with property knowledge, Schema.org RealEstateListing, trilingual DE/EN/ES, AI-ready for ChatGPT and Perplexity. Click in, opens in a new tab.
What we build
A real estate website is not an Idealista clone with your own logo.
Mallorca agents fight on three fronts: the same property sits with 5 to 15 agencies, portal subscriptions eat margin without guaranteed qualified leads, international buyers speak four different languages. We build the website on that reality: drone hero with real property photo instead of stock, lead-qualification bot that asks budget plus region plus timeline before the phone call, Schema.org RealEstateListing for every property so Google plus ChatGPT plus Perplexity cite them correctly, Virtual Tour embed (Matterport, Kuula) reduces unqualified viewing requests, WhatsApp as primary CTA because that's the business channel on Mallorca.
Three levers
PORTAL-INDEPENDENT
Own domain instead of three portals in parallel
Idealista, Fotocasa, Kyero — all hide prices behind login wall, industry guide price per basic package per platform sits between EUR 80 and 150 per month. Three portals simultaneously quickly run over EUR 500 per month in fixed costs before a qualified lead comes through. The portals stay for visibility, but your own website is the channel you control — no price jump without warning, no review filter, no platform lock-in.
MULTI-LANGUAGE MANDATORY
DE / EN / ES on one site instead of losing 60 percent traffic
Mallorca buyers come from Germany, UK, Spain, Scandinavia, France. A monolingual website measurably loses traffic to competitors with multilingual presence. We build all three languages complete — not Google Translate plugin, but real translation with quality control on prices and legal terms. URL pattern /de/ /en/ /es/ as own paths for Google crawling.
LEAD BOT WITH CLEAR LIMITS
Filter out tire-kickers, let serious buyers through
What works: lead bot asks budget plus region plus timeline plus own-use-or-investment. Qualified leads land in your CRM, unqualified get link to guide content. What doesn't: AI property valuation — that's legally tricky without real transaction data and liability insurance. Our bot knows your listings, answers 'Which properties with pool under EUR 800k?' and 'Where in Tramuntana is this finca?' — valuation questions get handed to you.
How we work
Four phases, clear handovers.
Each phase has a clear output and you opt out if it doesn't fit. For property listings import from existing system (Apaleo, Mareasoft, own Excel list) we plan it in phase 2.
1. Properties and brand
We get your current listings, your best photos (or organise drone shooting on Mallorca), your specialisation — luxury / mid-market / holiday rental / existing clients / new build. Every property becomes a curated story page with gallery, location description and Schema.org RealEstateListing.
2. Lead flow and multi-language
Lead-qualification bot in DE / EN / ES (optional FR). Calendar sync for viewing appointments (Cal.com or Calendly). WhatsApp integration as primary CTA. Optional Virtual Tour embed (Matterport, Kuula) on every property page. CRM connection if you have one, otherwise simple email routing.
3. Visibility and anti-OTA
Google Business Profile brought up to date plus Schema.org RealEstateListing, Apartment, House plus Place markup per property. Plus llms.txt so ChatGPT and Perplexity name you when someone asks — boutique agent Pollensa, luxury villa Mallorca, holiday rental Tramuntana. For holiday rental: direct-booking block with price-guarantee incentive against Airbnb / Booking.
4. Property updates and AI auto-description
Own backend where you maintain properties (status, price, gallery, description). AI generates print-ready description in 3 languages from your master data (square metres, bedrooms, location, features). You do quality control before publication — important for prices plus legal terms. Available or sold out with one click.
What the website does for you
Concrete scenarios.
German investor looking for finca in Tramuntana
Investor from Munich plans Mallorca investment and asks ChatGPT on Sunday evening for boutique agents for fincas in Tramuntana mountains. Finds your website in the answer. Bot asks budget plus planned own-use, qualifies in 90 seconds, sends three matching listings plus viewing-appointment proposal. You get a qualified lead Monday morning instead of 30 Idealista inquiries without budget info.
English family asks about pool plus Pollensa
British family looking for holiday rental for August, asks via bot 'Property with pool near Pollensa for 4 weeks'. Bot knows your listings, shows three matching options with price and availability. Family books direct on your site — Airbnb commission of 14 to 19 percent lands with you instead of with the platform.
Auto property description in three languages
You enter into backend: 4 rooms, 180sqm, pool, Tramuntana view, Pollensa outskirts, EUR 1,250,000. AI generates print-ready description in DE plus EN plus ES — you cross-read in 5 minutes whether prices plus location details fit, property goes live. Instead of 60 minutes manual translation per listing.
ChatGPT recommends you for 'luxury villa Mallorca'
Premium traveller asks ChatGPT for luxury agents on Mallorca. Our Schema.org RealEstateListing markup plus llms.txt makes sure your top properties with images, location and price range appear in the answer. Plus direct jump to the property page with Virtual Tour embed — without detour via Idealista or Kyero.
Virtual Tour reduces unqualified viewings
Before the investment trip the buyer does a Matterport walk through two properties online — sees that property B doesn't fit because of staircase layout, saves themselves the appointment. You save hours of drive time plus on-site explanation. Only properties with real interest come to physical viewing.
Direct booking instead of 14-19 percent to Airbnb
Returning guest books holiday apartment this year direct via your site instead of via Airbnb. Airbnb commission 14 percent plus payment processing — on a EUR 3,000 weekly booking that's over 400 EUR that no longer disappears. You give the returning guest a 5 percent direct-booking discount and still keep 9 percent more.
Common questions
In simple terms.
Three tiers. Starter from EUR 2,500 one-time or EUR 199 per month: trilingual website with 10-20 property listings, lead-capture form, mobile-first, Schema.org RealEstateListing plus Place markup, Google Maps integration. Professional from EUR 3,500 one-time or EUR 299 per month: plus AI lead-qualification bot, AI auto-description in 3 languages, Virtual Tour embed (Matterport/Kuula), direct-booking block for holiday rental. Individual by arrangement if you want CRM integration (HubSpot, Pipedrive, own solution) or Apaleo/Mareasoft connection. First call is free.
Detail reference
CALA Property — demo
Tech stack, OpenAI chat, property gallery, Schema.org RealEstateListing. On the reference page.
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