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SEO + Marketing

4 articles on SEO + Marketing, from first steps to the deep end.

August 13, 20267 min

Being Online and Being Found Are Two Different Things

A new website is not a result, it is a claim. What most people treat as the finish line is the starting point. Six assumptions and what actually happens.

Google Ads Do Not Start in the Ads Account

Getting Found Online

August 13, 20268 min

Google Ads Do Not Start in the Ads Account

Ads are not a pure auction. The page behind the click is assessed too, and it decides whether paid clicks turn into anything.

Ahrefs API Units: What 1,102 Calls Actually Cost

Getting Found Online

August 3, 20269 min

Ahrefs API Units: What 1,102 Calls Actually Cost

The unit cost of 1,102 calls, logged one by one: three tools ate 78 percent of the budget, while the flat-rate surfaces returned about a hundred times more rows per unit. Plus six rules.

Core Web Vitals 2026: New Thresholds and Tuning

Getting Found Online

January 16, 202610 min

Core Web Vitals 2026: New Thresholds and Tuning

LCP, INP and CLS in 2026: new thresholds, what changed since 2025, and Next.js code examples you can copy straight into your project.

From practice

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