Reading path

SEO + Marketing

11 articles on SEO + Marketing, from first steps to the deep end.

January 13, 20269 min

Content Marketing for B2B: SEO Strategies That Reach Decision-Makers

The February 2026 Google Core Update rewards genuine expertise. Pillar-cluster architecture, E-E-A-T, and content ROI for B2B companies.

Ahrefs API Units: What 1,100 Calls Actually Cost

SEO & Marketing

August 3, 20269 min

Ahrefs API Units: What 1,100 Calls Actually Cost

I logged the unit cost of 1,102 Ahrefs API calls. Three tools ate 78 percent of the budget, and the free and flat-rate surfaces returned about a hundred times more rows per unit.

SEO & Marketing

January 20, 20268 min

Brand Building and SEO: Why Google Favors Strong Brands

Google updates hit websites with weak brand signals harder. How to build brand authority and measure brand-driven organic growth.

Core Web Vitals 2026: New Thresholds and Tuning

SEO & Marketing

January 16, 202610 min

Core Web Vitals 2026: New Thresholds and Tuning

LCP, INP and CLS in 2026: new thresholds, what changed since 2025, and Next.js code examples you can copy straight into your project.

Local SEO for Service Providers: Become Number 1 in Your Region

SEO & Marketing

January 9, 20269 min

Local SEO for Service Providers: Become Number 1 in Your Region

Local SEO is the most cost-effective channel for service providers. Google Business Profile, local schema markup, and review strategies in detail.

SEO & Marketing

December 14, 20258 min

Newsletter Marketing 2026: Email Is More Profitable Than Ever

Email marketing delivers an average $42 ROI per dollar invested. How to build, segment and automate newsletters.

AI-Powered Content Strategy: From Keyword to Content Machine

AI & Automation

December 6, 20259 min

AI-Powered Content Strategy: From Keyword to Content Machine

AI can do more than write text. How to build a scalable content strategy that automates keyword research, creation and distribution.

AI-Powered UX Writing: Better Copy, Higher Conversions

AI & Automation

November 28, 20257 min

AI-Powered UX Writing: Better Copy, Higher Conversions

AI is revolutionizing UX writing: from microcopy to headlines, how to create converting copy with AI tools.

Google Ads vs. SEO 2026: When Each Channel Is Actually Worth It

SEO & Marketing

November 25, 20259 min

Google Ads vs. SEO 2026: When Each Channel Is Actually Worth It

Google Ads CPCs have risen by 15%. SEO takes 6-12 months. The data-driven decision guide for your marketing budget.

Conversion Psychology: 15 Principles That Turn Visitors Into Customers

SEO & Marketing

November 12, 20258 min

Conversion Psychology: 15 Principles That Turn Visitors Into Customers

Why do people click buttons? The 15 psychological principles behind high conversion rates, with concrete implementation examples.

PageSpeed Optimization for Mobile: From 40 to 95+ in Lighthouse

SEO & Marketing

November 8, 20259 min

PageSpeed Optimization for Mobile: From 40 to 95+ in Lighthouse

53% of mobile users abandon sites that take longer than 3 seconds to load. The technical guide for measurably faster websites.

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