--- title: "ChatGPT Ads · Advertising in ChatGPT | StudioMeyer" description: "ChatGPT now shows ads in Europe too, below the answer. We check if your offer fits, set up the test and evaluate it." canonical: "https://studiomeyer.io/en/growth/chatgpt-ads" language: en last_updated: 2026-11-03 image: "https://studiomeyer.io/en/growth/chatgpt-ads/opengraph-image?e9b9481e95080d0b" markdown_versions: ["https://studiomeyer.io/de/growth/chatgpt-ads.md", "https://studiomeyer.io/en/growth/chatgpt-ads.md", "https://studiomeyer.io/es/growth/chatgpt-ads.md"] publisher: "StudioMeyer, https://studiomeyer.io (llms.txt: https://studiomeyer.io/llms.txt)" --- Growth · ChatGPT Ads # ChatGPT Ads. Advertising where people ask. Since late August, ChatGPT has been showing ads in Europe too, right below the answer. The format is new. We set up your test, keep an eye on it while it runs and evaluate the results. [Talk about ChatGPT Ads](https://studiomeyer.io/en/contact)[How it works](#so-funktioniert-es) ChatGPT Example I'm looking for a quiet hotel in the north of Mallorca. What should I pay attention to? Above all, look at the location, how you get there and what's included in the price. Reviews help you compare. Your hotel Sponsored Your ad Relevant to this question, with a link to your page. Where can I get a good breakfast in Palma on a Sunday? There are several options. Check the Sunday opening hours and whether you can reserve a table. Your café Sponsored Your ad Relevant to this question, with a link to your page. Who can install air conditioning for me in Palma? Ask for a fixed quote that includes installation and maintenance, and check whether the business has free slots at short notice. Your business Sponsored Your ad Relevant to this question, with a link to your page. ## How it works. In short: someone asks a question, ChatGPT answers, and your ad can appear below. ### Below the answer, clearly labeled. The ad sits separately below the answer. ChatGPT's answer doesn't depend on who advertises. FreeGoPlusProBusiness ### Only in the free version and in Go. People on Plus, Pro or a plan for businesses or schools don't see ads, and neither do accounts OpenAI identifies as belonging to minors. ### The topic, not the person. In the European Economic Area and Switzerland, ads are not personalized for now. They are based on the current conversation, plus general location and language. ### Topic hints, not a keyword list. You describe in short hints which conversations and topics your ad fits. The hints point the way, but they aren't fixed search terms like on Google. ### Conversations stay private. Advertisers don't get to see any chats, only numbers like views and clicks. ## What we take care of for you. - Check the fitIndustry, policies, matching questions. - Set up the ad accountYou create the account and we get access. It stays yours. - Topics and ad copyWhere your ad fits and what it says. - Check or build the landing pageThe page where the clicks land. - Set up measurementWith consent, the way it has to be in Europe. - Evaluation in plain languageWhat it achieved, and what it didn't. ### Ad budget and fee are kept separate. You pay the ad budget directly to OpenAI. Our work is listed separately in the quote. We discuss what our work costs in the first call, based on your plans. ChatGPT Example Which carpenter in Palma builds custom kitchens? For custom kitchens, it's worth seeing previous work in person. One well-reviewed option is your workshop, which also offers in-home consultations. In the answer AI visibility Your workshop Sponsored Your ad Relevant to this question, with a link to your page. Below it ChatGPT Ads ## The answer can't be bought. The space below it can. - Getting named in the answerClear content, a website that AI understands and mentions on other sites all help. A mention can't be guaranteed. We work on this in our SEO service. - Advertising below itThat's what ChatGPT Ads are for. We set up the ad, take care of the page behind it and measure what it brings. We know both sides from working with AI every day. [See SEO service](https://studiomeyer.io/en/growth/seo) ## New means trying it out. With a plan. OpenAI shows first examples from individual advertisers, but there are no benchmarks across industries yet. That's why we define what counts before we start and make an honest decision after the test. 1. ### Is it a fit? Your industry is allowed, and people ask ChatGPT about what you offer. 2. ### The page behind it Anyone who clicks lands on a page that answers exactly that question and that OpenAI is allowed to review. 3. ### Measure We define what counts, such as an inquiry, a call or a booking, and set up measurement with consent. 4. ### Test With a fixed budget and a clear time frame, both agreed in advance. 5. ### Decide You get a report in plain language. - continue - adjust - stop ## Who can't advertise on ChatGPT (yet). Outside the US, OpenAI doesn't allow some categories. We check this before you spend a single euro. - Health services - Most financial services - Legal advice - Alcohol and tobacco - Gambling - Individual housing listings OpenAI's advertising policies as of September 2026. Some financial products are open to advertisers approved by OpenAI. Real estate agents may link to their portal but not advertise an individual property. If your industry is on the list, we'll tell you honestly whether [Google Ads](https://studiomeyer.io/en/growth/google-ads) or [SEO](https://studiomeyer.io/en/growth/seo) would suit you instead. ## Search or ask? Google Ads reaches people who search. ChatGPT Ads reaches people who are asking for advice. ### Google Ads - People type in a search term and often already know what they want. - Proven, with lots of experience behind it and easy to measure. [See Google Ads](https://studiomeyer.io/en/growth/google-ads) ### ChatGPT Ads - People ask a whole question and are still comparing. - Still early, with first examples from individual advertisers. The two don't rule each other out. We recommend what fits your business, and we also tell you when one of them doesn't. ## Frequently asked questions ### What are ChatGPT Ads? Ads that ChatGPT shows below an answer when they fit the conversation. They're labeled as sponsored and kept separate from the answer. ### Who sees the ads? People who use ChatGPT for free or on the Go plan. Anyone with Plus, Pro or a plan for businesses or schools doesn't see ads, and neither do accounts OpenAI identifies as belonging to minors. ### Can advertisers see my conversations? No. Advertisers get no chats and no personal details, only overall figures such as views and clicks. If someone messages an advertiser directly through an ad, the advertiser only sees those messages. ### Does an ad influence the answer? No. According to OpenAI, ads run on separate systems, and advertisers can neither shape nor reorder the answers. Who gets named in the answer doesn't depend on who advertises. ### Which industries aren't allowed to advertise? Outside the US, health services, legal advice and most financial services aren't allowed, and neither are alcohol, tobacco, gambling or individual housing listings. Some financial products are open to advertisers approved by OpenAI. We check this before we start. ### Can I advertise in other countries too? Yes, you can target countries and regions, for example Germany from Mallorca. But some new ad accounts can only show ads in their home country at first. Other countries are added once identity is verified and a set amount of ad spend has been reached in the home country. ### Does my website need anything special for this? It should answer exactly the question the ad is about. And OpenAI must be allowed to review it: the review crawler OAI-AdsBot must not be blocked. We check both for you. ### Is there any data to go on yet? OpenAI already shows first examples from individual advertisers. But there are no benchmarks across industries yet, as OpenAI itself says. That's why we agree before we start how we'll measure success. ### What does it cost? You set the ad budget and pay it directly to OpenAI. Our work is listed separately in the quote, and we discuss its price in the first call. ### Do I still need Google Ads then? That depends on what you offer. Google Ads reaches people who search. ChatGPT Ads reaches people who ask. We recommend what fits, not automatically both. More Growth areas [Growth Visibility and inquiries after launch.](https://studiomeyer.io/en/growth)[SEO service Analyze search data, build landing pages and grow organically.](https://studiomeyer.io/en/growth/seo)[Local SEO Get found on Google Maps and in local search.](https://studiomeyer.io/en/growth/local-seo)[Google Ads Reach ready-to-buy demand with the right landing page.](https://studiomeyer.io/en/growth/google-ads) ## Let's see whether ChatGPT Ads are right for you. In a first call we look at your industry, your services and your website and tell you honestly whether it's worth it. After that you get a quote with scope and price. [Talk about ChatGPT Ads](https://studiomeyer.io/en/contact)[All Growth services](https://studiomeyer.io/en/growth) ## Sitemap Every page of this site as Markdown: [sitemap](https://studiomeyer.io/sitemap.md). Curated entry point: [llms.txt](https://studiomeyer.io/llms.txt).