--- title: "What Is Actually Inside Our Client Projects" description: "A website is rarely just a website anymore. Behind most of them sits a tool that does the actual work. A walk through what we have built." author: "Matthias Meyer" published: 2026-08-08 updated: 2026-08-08 language: en tags: ["kundenprojekte", "webdesign", "ki-systeme", "mallorca", "referenzen", "case-study"] canonical: "https://studiomeyer.io/en/blog/kundenprojekte-was-dahinter-steckt" markdown_versions: ["https://studiomeyer.io/de/blog/kundenprojekte-was-dahinter-steckt.md", "https://studiomeyer.io/en/blog/kundenprojekte-was-dahinter-steckt.md", "https://studiomeyer.io/es/blog/kundenprojekte-was-dahinter-steckt.md"] publisher: "StudioMeyer, https://studiomeyer.io (llms.txt: https://studiomeyer.io/llms.txt)" --- # What Is Actually Inside Our Client Projects When someone asks what we do, the short answer is "websites and AI systems". It is true and it says nothing. It sounds like everybody else. The long answer is more interesting, and it consists of the projects themselves. A booking form that walks people through a sign-up in three steps, because a single-page sign-up loses too many of them. A site in five languages where the fifth language was not glued on at the end. A tool a real estate office uses to record its properties out at the plot rather than at a desk. Those are decisions, not features. This series goes through the projects one at a time. Each gets its own piece covering what is inside it and why it was built that way. Here is the overview. ## It Is Not Only About Humans Anymore The biggest difference to websites from two years ago is invisible. A page today is read not only by visitors but by machines. Someone asks ChatGPT about a boating school on Mallorca, a breakfast cafe in Sa Coma, a wedding planner on Maui. The model answers from whatever it was able to read. So every site we build gets a machine layer. Structured data, so it is clear what an opening-hours block is and what a price is. A file that explains in plain text to a language model what the site is about. Clean language markup, so the Spanish version is not treated as a duplicate of the German one. This costs almost nothing while building and is nearly impossible to retrofit, because it sits in the structure rather than in the design. For some clients it goes further. Behind the site sits a connector through which an assistant in ChatGPT or Claude can query real data instead of guessing. Courses and dates. Properties and search profiles. That is the point where a website stops being a brochure. ## The Websites **Bootsfahrschule Palma Mallorca.** Three languages, with a sign-up form in three steps, an automatic confirmation email and a separate form for exam data. Photo gallery in a masonry layout, map, chatbot. Every booking triggers a notification, so nobody waits two days for a reply. **MVC Properties.** Premium real estate in Palma. Parallax hero, a pin timeline for the featured properties, tilt cards, filters. Plus an AI chat for direct enquiries, a WhatsApp route and a password-protected internal area. The contact form sits as a glass surface over an image of the cathedral. **Veridaro.** Not a website project but a complete product: landing page, Stripe checkout with automatic onboarding, protected self-service dashboard with analytics, QR generator, PDF export, digital menu editor, magic-link login, mailing with tracking and a partner programme. All from one hand, because a product only works when it runs without its operator. **Dito Cafe.** A small site for a cafeteria in Sa Coma, and small sites are the hardest. Three languages, photo gallery, daily menu, a section with directions and opening hours, the Spanish legal texts. Built so a second location can be added cleanly later instead of bolted on beside it. **Alma Balear.** Five languages, and properly so: German, English, Spanish, French, Catalan. Editorial gallery, team area with QR codes that save as a contact on your phone, a magazine layer with its own article pages, two office locations. Images run through a dedicated cache at the edge of the network, so the site stays fast even with a lot of photos. **Impresol Media Solutions.** A publisher and an advertising agency in one, with content to match. Travel magazines you leaf through directly in the browser. A catalog of publications and maps with its own detail pages. Apps showcase, blog, partner and client walls, AI chat. The hardest part was the move from the old site, more on that below. **Ancient Hawaiian Weddings.** Our first client in the United States, a wedding planner on Maui. Bilingual English and German, ceremony packages with an à-la-carte catalog, gallery, a page-turning lookbook, reviews, blog, FAQ, inquiry form, AI chat. ## The Part You Can Get Wrong In A Relaunch Two of these projects were moves from an existing site. That is where most relaunches burn money, and you only notice weeks later. A site that has been running for years has built up addresses that other people link to and that Google knows. If the new site uses different addresses, the old ones run into nothing. Years of accumulation are gone, and quietly so. Nobody gets an error message, the traffic simply sags. The remedy is unspectacular: a list mapping every old address to its new equivalent, built before the switch. At Impresol that list ran long, because every inside page of every magazine has an address of its own. Building that list is dull work and the most valuable part of the whole project. ## The Tools Behind The Sites For several clients the work does not stop at the website. A real estate office records its properties in a dedicated tool we built for it, operated at the plot rather than at a desk. A copywriting studio in Germany works inside an AI workplace in the browser, with an assistant next to it that keeps its clients and their style rules in mind across months. A consulting business runs a complete AI system on a server of its own. A rental office had its familiar assistant application wired up so that memory, contact management and inbox all meet inside it, without changing how the work is done. What connects those four is one decision: the assistant prepares, the human decides. None of these setups sends an email on its own. It puts the draft on the table, and the draft was the part that was work. ## Why We Treat Ourselves As A Client Everything we run for clients runs at our place first. Our own agent fleet checks our sites at night, our visibility inside the models and our servers, and writes a report in the morning. That is not a marketing sentence, it is the condition for knowing where things break. A system you only operate at other people's places, you know from the manual. A system that wakes you at six in the morning with a problem, you actually know. ## Where This Goes Every project on this list gets its own piece. Not as a glossy reference but as a description of what was built and why. Anyone wondering what this would look like for them will find more substance in the individual pieces than on any services page. And whenever a decision comes up that could have gone the other way, it is written down. Those are the interesting part. ## Read more, Client Projects - [Packages Plus À La Carte: The Hardest Way To Show Prices](https://studiomeyer.io/en/blog/ancient-hawaiian-weddings-website-maui.md) - [A Relaunch Must Not Throw Away What Took Years To Grow](https://studiomeyer.io/en/blog/impresol-relaunch-magazine-katalog.md) - [The Best Workplace Is The One Somebody Already Uses](https://studiomeyer.io/en/blog/assistenz-anwendung-als-arbeitsplatz.md)